Logo / No Logo

The dial decides how a watch introduces itself. Before the bracelet catches light, before the case profile is noticed, before the movement is understood, the eye reads the dial. That is why the Logo / No Logo choice matters.

At ModTime, this is not a quality tier. It is a visual identity decision. Both paths can feel premium. They simply speak in different ways.

Logo: a stronger ModTime identity

Choosing a logo gives the watch a clearer brand presence. The dial feels more complete as a ModTime build because the visual identity is visible on the face of the watch. For many buyers, especially new buyers, that makes the watch feel more finished, more intentional and easier to connect with as part of the ModTime story.

The logo option is for the customer who wants the build to say where it came from: an independent custom watch brand focused on made-to-order execution, premium component language and a cleaner ownership experience.

No Logo: restraint, symmetry and quiet confidence

The no-logo option creates a different mood. It removes visual noise and lets proportion, dial color, hand shape, indices, case geometry and bracelet choice do more of the work.

This path is often attractive to collectors and minimal-design buyers because it feels quieter. It does not need to announce itself. It lets the watch sit on the wrist with more restraint, more symmetry and a cleaner dial presence.

The same build standard, a different emotional character

Logo and no-logo builds should be understood as two expressions of the same build standard. The choice does not make one watch serious and the other less serious. It changes how the watch feels when you look at it.

Choose Logo if you want stronger ModTime identity, a more branded dial and a build that feels visibly connected to the maker.

Choose No Logo if you want a cleaner face, quieter wrist presence and a design that puts materials, proportions and finishing first.

For material and bracelet context, see Materials. For the movement story behind each build type, see Movements.

Independent brand note

ModTime is an independent custom watch brand. Logo and no-logo choices are part of ModTime build presentation and dial identity. They should not be read as a claim of sponsorship, approval or brand relationship with any third-party watch manufacturer.

This independence is important because it keeps the story honest. The value of the watch comes from the selected configuration, component quality, assembly care, final review and the clarity of the customer experience.

How to choose

If this is your first ModTime watch and you want the piece to feel clearly connected to the brand, choose Logo.

If you prefer a quieter dial and want the watch to feel more minimal, choose No Logo.

If the watch is a gift, think about the receiver. Some people want the story visible on the dial. Others prefer restraint. The right choice is the one that fits the way the watch will be worn.

Continue the build story

• Materials: See how steel, sapphire, bracelets and straps shape the final presence.
• Movements: Understand the mechanism behind the build.
• How We Build: See how the selected configuration becomes a finished watch.
• Quality Check: Learn how the finished piece is reviewed before dispatch.